So, you guys know I have my blog cross-posted on various platforms. Well, I also considered posting on Substack. Then, as I do, I read the Substack Privacy Policy . After which I rejected Substack with a quickness. The Substack Privacy Policy is essentially "there is no Privacy here." It's even worse than the Google Privacy Policy update they published on May 26 of this year --the update that sent me running back to Diaryland to writ…
You guys, I found the prettiest desk chair on Facebook Marketplace. It was a 3-minute Uber ride away. We picked it up last night. It's perfect, I love it so much.🥰 The only problem with having been hunting for a new chair online is the dreaded avalanche of ads for chairs I'm getting and will get until the end of time. I'm telling you, retargeting has to be the dumbest martech (marketing technology) they ever came up with, and I am ov…
I bet it costs a ton to pay for one of these JCDecaux outdoor, or "out of home" (OOH) displays. I guess I'm wired to wonder about the ROI on this car seat safety message at the bus stop. At the bus stop. Bus. ∎
Content, Technically Speaking
By today's definition, content is any purposeful online communication,
in any format, intended to reach people, convey your message, spark
interest, or coax some kind of response from your audience, such as a
click, a share, or a purchase. Content rules the lives of professionals at digital agencies and company
marketing departments. These are tech-savvy creatives & creative
data scientists. Marketers c…
Ten years ago this week! Seems like only a hundred years ago this week. (I'm so tired).
Here is one of my "Blogcast" posts from earlier in the year. Regular followers will know that I made an attempt to convert my blog to an audio-only format...no edits! But it didn't work. Because that was a truly terrible awful idea. And I am sure I'll try it again anyway, because I never learn, do I? This Blogcast, titled "We Got The President We Deserve," is about how digital marketers have been utilizing the data we…
"I was a rocket ship filled with untapped potential. With Year Up, now the sky is the limit."
Dear Marketer,
Your transit marketing campaign
forces awkward metaphor and leans on tired, old cliche.
You probably spent a lot of money on this shit.
It should be better.
Hire a writer, fer fuck's sake.
Yours,
SuperLowBudge
"Small black coffee, please." "We don't have small, we only have medium." "...that's impossible." (blank stare) I tried again, "What's the smallest size? "We just have the one size."
"What is happening right now?" For a good three seconds I thought I was on a reality show. Like Hal Sparks was going to come out from the back and give one of his comedy lectures. Hal wrote this material …
The first fifty days of the new administration have ushered in an emotionally supercharged period in modern America. People in red states and blue states are in states of confusion, state experts state.
"This is a highly unusual situation," says Dr. Harry Chopin Savage. Savage is an industry leader in applied data science. Dr. Savage is the author of "Big Data and Urban Civilization," currently touring colleges and universit…
I was recently at a marketing conference here in Boston, and to my utter delight I found out that Mr. Peter Sagal was going to deliver the final keynote. Peter has been hosting NPR's " Wait Wait...Don't Tell Me!" for about fifteen years or so. Every week the NPR listener-ship tunes in to this news-based radio gem with its rotating panel of players, call-in listener challenges and celebrity guests. Me 'n Joey never miss it. H…
I haven't said anything so far, for the delightfully childlike reason that I didn't want to jinx it . But being this happy requires sharing, especially after 2014. All year long into the beginning of 2015 these entries were filled with my dreary slog through the minefield of depression and anxiety. You all supported me and helped to bring me back.
You know what else helped to bring me back? My job. I love my new job.
Fault Taunting
-
[image: One of the first things they teach you is to NEVER play with the
geology toy over a mantle hotspot.]
1 day ago
