Here is one of my "Blogcast" posts from earlier in the year. Regular followers will know that I made an attempt to convert my blog to an audio-only format...no edits! But it didn't work. Because that was a truly terrible idea. And I am sure I'll try it again anyway, because I never learn, do I? This Blogcast, titled "We Got The President We Deserve," is about how digital marketers have been utilizing the data we all put online, that it was never a secret, how all of you opted into participating, and I give some examples in the retail world, and then I show how the same principles apply to CAMPAIGN MARKETING, which in the case of Election 2016 included Russian manipulation of public sentiment against Clinton. Because of the "no edit" rule I foolishly made, I ramble. I'm way better in printed material, guys.
I recorded this Blogcast while Mark Zuckerberg was testifying before Congress on April 10th, right after I heard some old fart politician ask Zuck a question and pronounce "content" as "conTENT," proving once again that these old farts have zero idea what they're even talking about because they're analog thinkers in a digital world, y'all. They don't get it. They gotta go, man.
Listen as SuperLowBudge explains how some of this shit works.
If
you don't know what you're doing, just get offline and go do something
else.
International Fund for Animal Welfare (IFAW)
Spotted in the grocery store, Red Rose tea bags with the IFAW emblem.
They are wonderful people who rescue animals and protect wildlife populations. They were a client of mine in previous years, now I just follow and support. I love the Red Rose campaign.Please Support IFAW!
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#ThrowbackThursday (Blogcast: April 10, 2018)Here is one of my "Blogcast" posts from earlier in the year. Regular followers will know that I made an attempt to convert my blog to an audio-only format...no edits! But it didn't work. Because that was a truly terrible idea. And I am sure I'll try it again anyway, because I never learn, do I? This…Read More
#Throwback Thursday: 2008Ten years ago this week! Seems like only a hundred years ago this week. (I'm so tired).
...click to read more...
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#HireAWriter
"I was a rocket ship filled with untapped potential.
With Year Up, now the sky is the limit."
Dear Marketer,
Your transit marketing campaign
forces awkward metaphor and leans on tired, old cliche.
You probably spent a lot of money on this shit.
It should be better.
Hire a wr…Read More
I Love My Job
I haven't said anything so far, for the delightfully childlike reason that I didn't want to jinx it. But being this happy requires sharing, especially after 2014. All year long into the beginning of 2015 these entries were filled with my dreary slog through the minefield of depression and anxiety…Read More
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