Content, Technically Speaking
By today's definition, content is any purposeful online communication,
in any format, intended to reach people, convey your message, spark
interest, or coax some kind of response from your audience, such as a
click, a share, or a purchase. Content rules the lives of professionals at digital agencies and company
marketing departments. These are tech-savvy creatives & creative
data scientists. Marketers c…
In
the business world there's a nugget of wisdom that suggests we should
be able to explain our work "to our grandparents." Now, I know many
brilliant individuals with grandchildren who do not need things
dumbed-down, so phrased in a less insulting way, let's say you're
doing well if you can explain your work to anyone who isn't in your same
exact business. The layperson, if you will.
So, for the non-marketer, wh…
1 day ago
