What is Content?

Content, Technically Speaking

By today's definition, content is any purposeful online communication, in any format, intended to reach people, convey your message, spark interest, or coax some kind of response from your audience, such as a click, a share, or a purchase. Content rules the lives of professionals at digital agencies and company marketing departments. These are tech-savvy creatives & creative data scientists. Marketers craft strategic campaigns aimed at one or more audience segments. To support a variety of digital campaigns, marketers generate and curate a massive amount of written and multimedia content (video, infographics, etc), which they deploy via websites and blogs, emails and texts, social sharing and more. It's actually pretty amazing.  

Read More>>>